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Digital Marketing Certificate - September 2018 is a Course

Digital Marketing Certificate - September 2018

Ended Sep 21, 2018

$2,000 Enroll

Full course description

Leverage digital marketing to create and capture demand.Grow your business and gain market share.

 

Be one of a select group of marketing professionals to benefit from this Executive Education program. Network and learn alongside your peers, while learning how data driven digital marketing can be used to build brand equity, effectively engage customers and prospects, and successfully promote products or services. Create an integrated digital marketing strategy and execution plan that is grounded on a deep understanding of a firm’s target audience wants and needs, and establish a measurement system to gauge marketing plan performance. Discover skills that help you adapt to an evolving marketing landscape today and throughout the rest of your career.

 

Taught by Dr. Tim Bohling, an accomplished CMO known for driving success through best-in-class methodologies, their combined instruction offers the best of both worlds: knowledge based on globally renowned research and innovative industry expertise.

 

When:
Thursday, September 20: 8:30 a.m. - 4:30 p.m.
Friday, September 21: 8:30 a.m. - 4:30 p.m.

 

Where:
Georgia State's Buckhead Center
Tower Place 200
3348 Peachtree Rd. NE
Atlanta, GA

 

Price:
$2,000
Fee covers all costs: tuition, books and materials, Digital Marketing Certificate, breakfast and lunch, snacks, wireless Internet, on-site IT support, and parking in the Tower Place 200 parking structure.

Cancellation Policy (Links to an external site.)Links to an external site.

 

Check Payments / Discounts

To pay by check or to confirm discount eligibility and obtain the appropriate discount code, send an email to execed@gsu.edu or call the Executive Education Center at 404-413-7300 

  • Early Bird (30 Days Prior to Program Start) - 5%
  • Non-Profit Organizations - 10%
  • Military and Veterans - 10%
  • Companies sending a team of three or more - 10%
  • Past Exec Ed Program Participants - 10%
  • GSU Alumni - 25%
  • GSU Student - 25%
  • GSU Faculty or Staff Member - 50%

 

Contact Us:
execed@gsu.edu
404-413-7300

 

Program Details

Digital marketing involves so much more than publishing a website and showing up in social media. The most adept marketers leverage the digital landscape to build brand equity, engage with customers and prospects, and ultimately grow their business and gain market share.

Accomplished CMO Tim Bohling is offering a two-day digital marketing executive education program that will ground participants with a deep understanding of their customers' wants and needs. Our curriculum is packed with content backed by decades of industry application. Students will walk away with an integrated digital marketing strategy and—most importantly—a measurement system so real-time adjustments can be made to improve performance and increase profits.

 

You will learn how to:

 

Understand Your Target Audience

Build buyer personas and customer journey maps to deeply understand your target audience and their progress through the marketing funnel

 

Make a Compelling Case

Build a message hierarchy to communicate a compelling narrative that makes the case for why your product or service addresses your customers' needs

 

Choose the Right Digital Channels

Explore “paid media” channels, including Google, LinkedIn, Facebook, Instagram, Twitter and YouTube, and develop a marketing plan that leverages those platforms to meet your objectives

 

Optimize Your Web Experience

Understand the importance of optimizing your website for inbound visitors and driving traffic through content marketing and search engine optimization

 

Deploy the Plan

Implement an integrated digital marketing strategy that engages prospects across the buying journey

 

Measure Performance—and Pivot Accordingly

Develop a data-driven marketing performance scorecard to gauge what marketing activities are working and not working, and enable real-time adjustments that will positively impact performance

 

Who Should Attend

  • Marketing Professionals
  • Design Professionals
  • Publishing Professionals
  • Market Research Professionals
  • Data-Driven Marketing Leaders
  • Entrepreneurs

 

About Your Instructor

Marketing expert Tim Bohling possesses 20 years of industry leadership experience and has held CMO and vice president positions at global institutions including IBM, HCL Technologies and Stratasys. He has driven business performance and growth through innovative methodologies including digital marketing, data-driven demand management, big data analytics, product development and commercialization, and go-to-market client engagement. Bohling's research interests comprise both scholarly rigor and practitioner relevance, and touch on areas such as decision modeling, digital marketing ecosystem dynamics and customer lifetime value.