Full course description
Leverage digital marketing to create and capture demand.Grow your business and gain market share.
Be one of a select group of marketing professionals to benefit from this Executive Education program. Network and learn alongside your peers, while learning how data driven digital marketing can be used to build brand equity, effectively engage customers and prospects, and successfully promote products or services. Create an integrated digital marketing strategy and execution plan that is grounded on a deep understanding of a firm’s target audience wants and needs, and establish a measurement system to gauge marketing plan performance. Discover skills that help you adapt to an evolving marketing landscape today and throughout the rest of your career.
Taught by Dr. Tim Bohling, an accomplished CMO known for driving success through best-in-class methodologies, their combined instruction offers the best of both worlds: knowledge based on globally renowned research and innovative industry expertise.
Thursday, September 20: 8:30 a.m. - 4:30 p.m.
Friday, September 21: 8:30 a.m. - 4:30 p.m.
Georgia State's Buckhead Center
Tower Place 200
3348 Peachtree Rd. NE
Fee covers all costs: tuition, books and materials, Digital Marketing Certificate, breakfast and lunch, snacks, wireless Internet, on-site IT support, and parking in the Tower Place 200 parking structure.
Check Payments / Discounts
To pay by check or to confirm discount eligibility and obtain the appropriate discount code, send an email to firstname.lastname@example.org or call the Executive Education Center at 404-413-7300
- Early Bird (30 Days Prior to Program Start) - 5%
- Non-Profit Organizations - 10%
- Military and Veterans - 10%
- Companies sending a team of three or more - 10%
- Past Exec Ed Program Participants - 10%
- GSU Alumni - 25%
- GSU Student - 25%
- GSU Faculty or Staff Member - 50%
Digital marketing involves so much more than publishing a website and showing up in social media. The most adept marketers leverage the digital landscape to build brand equity, engage with customers and prospects, and ultimately grow their business and gain market share.
Accomplished CMO Tim Bohling is offering a two-day digital marketing executive education program that will ground participants with a deep understanding of their customers' wants and needs. Our curriculum is packed with content backed by decades of industry application. Students will walk away with an integrated digital marketing strategy and—most importantly—a measurement system so real-time adjustments can be made to improve performance and increase profits.
You will learn how to:
Understand Your Target Audience
Build buyer personas and customer journey maps to deeply understand your target audience and their progress through the marketing funnel
Make a Compelling Case
Build a message hierarchy to communicate a compelling narrative that makes the case for why your product or service addresses your customers' needs
Choose the Right Digital Channels
Explore “paid media” channels, including Google, LinkedIn, Facebook, Instagram, Twitter and YouTube, and develop a marketing plan that leverages those platforms to meet your objectives
Optimize Your Web Experience
Understand the importance of optimizing your website for inbound visitors and driving traffic through content marketing and search engine optimization
Deploy the Plan
Implement an integrated digital marketing strategy that engages prospects across the buying journey
Measure Performance—and Pivot Accordingly
Develop a data-driven marketing performance scorecard to gauge what marketing activities are working and not working, and enable real-time adjustments that will positively impact performance
Who Should Attend
- Marketing Professionals
- Design Professionals
- Publishing Professionals
- Market Research Professionals
- Data-Driven Marketing Leaders
About Your Instructor
Marketing expert Tim Bohling possesses 20 years of industry leadership experience and has held CMO and vice president positions at global institutions including IBM, HCL Technologies and Stratasys. He has driven business performance and growth through innovative methodologies including digital marketing, data-driven demand management, big data analytics, product development and commercialization, and go-to-market client engagement. Bohling's research interests comprise both scholarly rigor and practitioner relevance, and touch on areas such as decision modeling, digital marketing ecosystem dynamics and customer lifetime value.