Full course description
Leverage digital marketing to create and capture demand. Grow your business and gain market share.
Be one of a select group of marketing professionals to benefit from this executive education certificate program. Network and learn alongside your peers, while discovering how data-driven digital marketing can be used to build brand equity, effectively engage customers and prospects, and successfully promote products or services. Develop skills that will help you adapt to an evolving marketing landscape today and throughout the rest of your career.
Thursday, September 20: 8:30 a.m. - 4:30 p.m.
Friday, September 21: 8:30 a.m. - 4:30 p.m.
Georgia State's Buckhead Center
Tower Place 200
3348 Peachtree Rd. NE
Fee covers all costs: tuition, books and materials, Digital Marketing Certificate, breakfast and lunch, snacks, wireless Internet, on-site IT support, and parking in the Tower Place 200 parking structure.
To pay by check or to confirm discount eligibility and obtain the appropriate discount code, email email@example.com or call the Executive Education Center at 404-413-7300.
Early Bird Discounts
- Register on or before Aug 2nd : $1700.00 (Use code : EB15)
- Register Aug 3rd – Aug 23rd : $1800.00 (Use code : EB10)
- Register Aug 24th – Sept 7th : $1900.00 (Use code : EBFIVE)
- Group of 3 + : $1900.00 per person (Use code : DMTEAM3)
- Group of 5+ : $1800.00 per person (Use code : DMTEAM5)
- Group of 10+ : $1700.00 per person (Use code : DMTEAM10)
- Non-Profit Organizations - 10%
- Military and Veterans - 10%
- Past Exec Ed Program Participants - 10%
- GSU Alumni - 25%
- GSU Student - 25%
- GSU Faculty or Staff Member - 50%
Accomplished CMO and Marketing Professor of Practice Dr. Tim Bohling is offering a two-day digital marketing executive education program that will equip participants with the ability to analyze their customers' wants and needs, and activate a marketing plan based on a deep understanding of their audience. The curriculum is packed with content backed by Bohling's experience and industry application. Participants will walk away with a framework enabling them to deploy an integrated digital marketing strategy and — most importantly — a measurement system so real-time adjustments can be made to improve performance and increase profits.
You will learn how to:
Understand Your Target AudienceReview buyer personas and customer journey map templates that drive a deep understanding of your target audience and their progress through the marketing funnel
Make a Compelling CaseBuild a messaging approach to communicate a compelling narrative that makes the case for why your product or service addresses your customers' needs
Choose the Right Digital ChannelsExplore “paid media” channels, including Google, LinkedIn, Facebook, Instagram, Twitter and YouTube, and understand the benefit of each platform within an integrated marketing plan to achieve campaign objectives
Optimize Your Web ExperienceUnderstand the importance of optimizing your firm's website for inbound visitors and driving traffic through content marketing and search engine optimization
Deploy the PlanReview the approach to build an integrated digital marketing strategy that engages prospects across the buying journey
Measure Performance—and Pivot Accordingly to Drive GrowthDevelop a data-driven marketing performance scorecard to gauge what marketing activities are working and not working, and enable real-time adjustments that will positively impact performance
Who Should Attend
- Marketing Professionals
- Design Professionals
- Publishing Professionals
- Market Research Professionals
- Data-Driven Marketing Leaders